Keep the dollars in Black & Gold
Every fan payment earns points, every reward redeems in-network, and every dollar recirculates through LAFC and its partners instead of leaking out.
The closed loop
Where the dollars land
Live matchday ledger
Biggest wallet opportunities
One wallet. In-network by design.
Fans load and pay with the Black & Gold wallet. Points are minted on every tap and can only be redeemed with LAFC or its partners — so spend stays in the network and compounds.
In-network partners
| Merchant | Type | Neighborhood | 30d volume | Earn |
|---|
Retained vs. leaked
Because points only redeem in-network, a reward isn't a cost — it's the next in-network purchase, funded largely by sponsors.
Every fan, and how they spend
Spending patterns become segments, and segments become targeted offers. Tap a member to see their pattern and the next best offer.
| Member | Tier | Top spend pattern | 30d in-network | Wallet pts | Share of wallet |
|---|
Reach fans by how they spend
Pre-built segments read live spending patterns. Pick an audience, attach a sponsor-funded reward, and send an offer straight to the wallet.
Campaign builder
Active & recent campaigns
| Campaign | Audience | Funded by | Sent | Redeemed | In-network spend | Status |
|---|
Turn sponsors into offers fans actually use
Sponsors come into the app to fund rewards and send offers to the exact fans they want. LAFC keeps the relationship; sponsors get measurable, in-network results.
BMO
Sponsor roster
$0 delivery to your seat · matchday$318K spend
2× points on a pour · 21+$142K spend
Free sandwich after 3 matchday visits$96K spend
2× points on a new plan$204K spend
Bonus points at Northgate Market$61K spend
Partner names shown are real LAFC club partners, used here to illustrate how each brand would build and run its own fan-targeting campaigns inside the platform. Offers, figures, and results are sample data for demonstration only.
What lands in the fan's pocket
The member side of the same platform: one wallet for points and stored value, offers targeted to how they actually spend, and rewards that redeem right across the network.
Delivery to your seat, on us
$0 DoorDash delivery inside BMO Stadium tonight. Order on the wallet and earn 2× before kickoff.
One wallet, load and pay
Fans top up or pay by tap in the stadium and at every partner. Stored value and points live in the same place, so spend never leaves the network.
Offers that fit the fan
Because the platform sees real spending patterns, a fan who hits partner bars on gamedays gets the bar offer — not a generic blast. Most offers are sponsor-funded.
Redeem, and it recirculates
Every reward is redeemed with LAFC or a partner — so a redemption is really the next in-network sale. The dollar stays in Black & Gold.
Reach LAFC fans who'll actually order
Build an offer, fund it, and target fans by how they spend at the stadium — without ever touching their personal data. LAFC keeps the relationship; you get the results.
New campaign
LAFC reviews every partner campaign before it reaches fans.
Your live campaigns
| Campaign | Audience | Redeemed | In-network spend | Budget pacing | Status |
|---|---|---|---|---|---|
| Matchday Delivery | Concession buyers | 9,280 | $214K | 68% | ● live |
| First Delivery Try | Never tried delivery | 2,790 | $61K | 41% | ● live |
| Win-Back · Lapsed | Lapsed food spenders | — | — | queued | ◆ pending approval |